The Mississippi State Department of Health (MSDH) recognizes Kick Butts Day 2014 by launching a new social media campaign that will have youthall around the state asking, “Who is the Secret Smoker?”
The Secret Smoker campaign premieres March 19 and will reveal new cliff-hanging episodes for the next five weeks on social media sites and YouTube, as well as thesecretsmoker.com. The 30-minute feature stars seven Jackson-metro area teens chosen from open auditions at various high-school drama departments. St. Joseph Catholic School in Madison is the backdrop for the series.
Tobacco use is the leading preventable cause of death in the United States, killing more than 480,000 people every year. Each year, 3,100 Mississippi kids under the age of 18 become new, daily smokers. Sixty-eight thousand Mississippi kids now under 18 will ultimately die prematurely from smoking, according to the Campaign for Tobacco-Free Kids.
Kick Butts Day is a national day for activism when youth around the country speak out and stand up against the tobacco industry.
Follow the Secret Smoker campaign and learn more about the actors at thesecretsmoker.com.
WES celebrate “Kick Butts Day”
On March 20, students at Weir Elementary School celebrated “Kick Butts Day.” The celebration began with Terrance The Rat from Reject All Tobacco greeting students as they entered the school building. Students wore stickers with anti tobacco slogans. And “Hang Tough Don’t Puff!” was spelled out on the fence for the Weir community to see that Weir Elementary is pledging to be tobacco free.